Why Do People Need Labels?

I felt a bit sad last week when several young girls that I met at a tea party told me about their must-have bags, shoes, jeans, sunglasses, and I don't know what else. These girls were barely 10 years old. They showed me some of the wares that cost their parents fifty to a hundred dollars. These mothers are trying to stay at home and homeschool their daughters, but I saw there something that made my heart sink.